Middle East property portal
One of the leading property portals in the Middle East helps buyers, renters, sellers and landlords find and transact on property. As it grew, it needed a clean prospect database and a team that could turn it into qualified opportunities.
leads generated every month, with lead generation tripled overall.
Measured results
Figures reported by the client program. Read how it happened
The challenge
Teams juggled different data channels to find information on a deal, client or property, and could not tailor their systems to how they worked.
The business struggled to find skilled sales talent and to measure which lead generation efforts were working.
Centro’s response
A team of sales ambassadors took on the full acquisition process, from prospecting and qualifying leads to booking appointments and closing deals.
A CRM solution gave complete pipeline visibility with automated data cleansing and validation, lead scoring and segmentation, pipeline management and reporting.
The result
The program generates 2,000 leads a month and tripled lead generation, with 95%+ accuracy in data cleansing and validation.
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