Due to the rise of eCommerce, the decrease in physical stores’ purchases was inevitable; however, due to the COVID-19 outbreak, both big and small retail businesses are currently diverting to eCommerce, as they are witnessing a rise in the omnichannel shopping instead of the traditional in-store one. As a result, numerous companies are trying to expand their reach to customers by establishing and launching their omnichannel eCommerce.

What’s Omnichannel?

Omnichannel is the concept or the strategy focusing on providing a unified customer experience across all your channels, whether the client is shopping online from a mobile device, a laptop, or in a brick-and-mortar store.

Strategizing Your Omnichannel eCommerce

Companies deciding to apply the omnichannel eCommerce strategy are determined to quickly and conveniently increase their revenue and bring their products to online buyers. A well-constructed omnichannel eCommerce strategy not only generates revenue but also boosts brand awareness and builds brand advocates. Customers are drawn to what delights them. Major companies who understand this concept are more likely to provide the most delightful experiences their consumers can get. Putting customers first and emphasizing users’ preferences in every interaction while connecting every channel creates unforgettable universal experiences. Only through a robust omnichannel strategy, seamless experience for the end consumer could be established.

One of the fundamental steps to take before deciding on an effective omnichannel strategy is to outsource your website development and mobile application. Showcasing your products and allowing shoppers to browse and purchase from the comfort of their homes need constant monitoring and tracking. This approach generates more sales, drives interest, increases brand awareness, and increases web traffic. Studies reveal that 79% of smartphone users in the US have made a purchase online using their mobile devices last year. Smartphones and tablets are where your customers mostly are, so make sure to meet them there. If your website isn’t mobile-friendly, customers won’t use it. At that point, outsourcing your mobile app development or optimizing your website for mobile browsers is a necessity. With easy accessibility and information at the customers’ fingertips, it’s more likely for them to make a purchase, whether online or in-store.

Outsourcing Your Omnichannel eCommerce Operations

The fundamental analysis could build the cornerstone of attracting more customers through individualized messages on all contact points and channels. Outsourcing your omnichannel eCommerce operations focuses on your target audience and allows you to commence studying their purchase journey. A deep understanding of the consumers’ journey is necessary to deliver the right message at the right time throughout their purchasing journey. Moreover, outsourcing your eCommerce will enable you to participate in crafting personalized user experiences.
Outsourcing your omnichannel eCommerce allows you to build a consistent source of information that is instantly accessible, the scalable foundation of eCommerce technology, and a robust artificial intelligence engine to back it up. To serve your customers proactively, integrating new technology allows you to give your consumers the answers before even asking the questions.

Both online and offline channels are becoming more interconnected and complementary to each other since it is becoming an inevitable approach to marketing for any company that hopes to succeed in the future. Omnichannel marks the evolutionary culmination of traditional marketing and strategic eCommerce approaches fueled by the growth of online and mobile app sales.

How outsourcing omnichannel in eCommerce combines the tactile, physical experiences with the digital immediacy?

Customers crave immediacy and recognition since the world is always online and always connected. Consumers expect these connections to bring the universe at their doorstep at the click of a button. On the other hand, there’s no substitute for the tactile, physical experience.

For traditional retailers and online ones, it’s a win-win situation, as the physical and the digital realms are not opposing forces. Studies and surveys have shown that 80% of in-store shoppers use mobiles to look up product reviews, compare prices, or find alternative store locations. The creative challenge is to combine both into a seamless omnichannel experience, providing consumers with the best of both worlds. Effective outsourcing of your omnichannel eCommerce reveals the gaps in the customer experiences you decide to participate in, to build trust in the brands and the companies that deliver them.

Considering that omnichannel eCommerce is the emerging competitive advantage of the future, providing customers with the best of both worlds is the global aim. The ability to intertwine the physical familiarity of traditional retail with the digital immediacy that only e-commerce offers is an art that outsourcing companies are thriving at.

How Outsourcing Your Omnichannel eCommerce Increases Your Revenue?

• Integrate Your Business.

To integrate customer service, sales, merchandising, inventory, and enterprise resource planning, omnichannel strategic communication is crucial. Instead of having various aspects of your business functioning solely, with omnichannel eCommerce, all the parts of your business work together to provide top-notch services and produce high-quality products to your customers.

• Personalizing promotions.

Following up with your customers via personalized email messages with personalized offers, exclusive coupons or specials, creates brand loyalty and invite both current and new customers to delight in your brand and experience. To better personalize your promotions, an outsourcing company keeping track records of the past purchase information stored in your company’s CRM and combining them with your email marketing tool is essential.

• Showcase your local inventory’s availability.

Studies have shown that customers prefer to view products’ availability before purchasing them, whether online or in-store. The trick is to show that the products you are offering are available with a thorough description of their usage details and features. This amplifies the need for brands to optimize their customers’ digital experiences via outsourcing, ensuring its meticulous effect.

• Explore your social media options.

Keeping your business’ social media accounts active with regular updates and engaging posts about your products is one of the most effective methods to increase your sales. Showing that you are a subject matter expert in your industry and sharing real-time updates with loyal fans and customers on free tools, like Facebook, Instagram, and Pinterest has never been easier. Unifying your customers’ experiences on various social media platforms, your website, email campaigns, and in-store via outsourcing your omnichannel eCommerce is your gate to success.

Any company that takes on omnichannel stands to accumulate a competitive advantage. Likewise, omnichannel shopping is taking hold, and it is no longer about what marketers need; it’s about what consumers want. The future of omnichannel eCommerce is becoming a global network of physical infrastructure and e-commerce capabilities, all combined into a single unified experience. With the right partner, you will strategize your omnichannel approach, develop your omnichannel infrastructure, manage customers’ lifecycles, engage customers, optimize experiences with insights, and integrate your stories over channels.