Senior Content Writer

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Centro is seeking a talented and culturally savvy Senior Content Writer to join our Marketing & Communications team. Reporting to the Marketing Manager, you will create engaging, SEO-optimized content tailored to the Gulf, KSA, and USA markets. Your expertise in regional nuances and digital content trends will help drive brand awareness and support business growth across diverse audiences. The ideal candidate is a skilled storyteller with a deep understanding of SEO, content strategy, and cross-cultural communication, capable of producing high-quality content that resonates with international B2B and B2C audiences.

Department: Marketing & Communications Department

Reports To: Marketing Manager

Senior Content Writer

Key Responsibilities:

  • Research, write, and edit SEO-optimized, region-specific content for blogs and website pages, ensuring cultural relevance and engagement.
  • Develop thought leadership articles, industry insights, and B2B/B2C content aligned with business trends in the Gulf, KSA, and USA markets.
  • Optimize content for search engines (Google, Blogs, Clusters) and voice search trends, ensuring high rankings and visibility.
  • Collaborate with the marketing team to craft compelling website copy, enhancing user experience and conversion rates.
  • Adapt writing style to fit regional audience preferences, considering linguistic nuances, formal vs. conversational tones, and culturally relevant storytelling.
  • Stay updated with market trends, government policies (such as Saudi Vision 2030 business strategies), and digital content best practices in these markets.
  • Crafting and managing content strategy for social media calendars, media buying, video scripts, website blogs and social media platforms.

Qualifications:

Fluency in English and Arabic for Gulf, KSA and USA markets.

Proven experience in digital content creation, blog writing, or web copywriting for international audiences.

Strong understanding of content trends, consumer behaviour, and regional sensitivities in the Gulf, KSA, and USA.

Expertise in SEO strategies, keyword research, and on-page optimization.

Experience with CMS platforms (WordPress, HubSpot, etc.) and content management tools.

Ability to adapt tone, style, and messaging to different business sectors and regional audiences.