BD Representative

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Centro is looking for a dynamic and driven Business Development Representative (BDR) to join our Staff Augmentation and ITO Sales team. Reporting to the Business Development Manager, you will play a vital role in generating and qualifying leads, laying the groundwork for the sales process. Your efforts will directly impact the company’s growth by identifying new business opportunities, conducting in-depth prospect research, and scheduling discovery calls for Account Executives. This is an exciting opportunity to grow your career in a fast-paced, collaborative environment and help connect top clients with innovative ITO services.

Department: Staff Augmentation and ITO Sales
Reports To: Business Development Manager

Role Overview

The Business Development Representative (BDR) plays a critical role in the sales process by identifying and qualifying new business opportunities. The BDR focuses on the top of the sales funnel, generating leads and nurturing them to the qualification stage, where they can be handed over to Account Executives (AEs) for further development and closure.

Key Responsibilities

  1. Lead Generation & Prospecting
    • Use LinkedIn, email marketing, online resources, and cold calling to identify potential clients.
    • Research target accounts, industries, and key decision-makers to build a prospect database.
    • Execute outreach campaigns to engage potential clients, leveraging tools like Zoho CRM and email automation.
  2. Qualification
    • Conduct initial conversations to understand prospects’ business needs, pain points, and potential fit for ITO services.
    • Use a structured framework to qualify leads based on predefined criteria (budget, authority, need, and timing – BANT).
    • Schedule discovery calls for qualified leads with Account Executives.
  3. Pipeline Management
    • Maintain accurate and up-to-date records of all interactions in Zoho CRM.
    • Track and report on KPIs such as outreach activities, lead qualification rates, and pipeline contribution.
  4. Collaboration
    • Work closely with marketing to align outreach efforts with ongoing campaigns.
    • Provide feedback on lead quality and market trends to refine the sales process.
    • Collaborate with AEs to ensure smooth handoffs of qualified leads.

Qualifications

Self-motivated, goal-oriented, and comfortable working in a fast-paced environment.

Bachelor’s degree in Business Administration, Marketing, or a related field.

1-3 years of experience in a similar sales or lead generation role.

Proficiency in LinkedIn Sales Navigator, Zoho CRM, and email marketing tools.

Strong communication, negotiation, and interpersonal skills.