In light of expanding its geographic footprint within and beyond the US market into the EU and GCC regions, Centro CDX is proud to announce the launch of its Customer & Digital Experience (CDX) Center located in El Gouna, Red Sea in Egypt.
Centro always stood out among all the Business Process Outsourcing (BPO) companies in the market, and today, it makes its mark with the launch of the first CDX center in the scenic town of El Gouna.
“With this move, we plan to capture more business from EU markets, especially the German market, and would access top CX talent based in El Gouna and the surrounding area. Our choice of El Gouna as a destination is rooted in how like-minded we are with this town that has become a locale of wellness and sustainable growth in addition, becoming a major cultural and business hub,” explains Hesham Farag, CEO of Centro CDX.
The facility is not only the first-of-its-kind but is also considered Centro CDX’s first step in El Gouna with growth plans in the future. The CDX center intends to primarily serve offshore accounts and become a hub of excellence that will serve as an internal incentive for Centro CDX’s top-performing employees offering them a unique and relaxed work environment.
Recently, the company has gone through a strategic rebranding and repositioning to reflect the expansion of its lines of business and the services it offers to the market.
“As Centro, we have established ourselves as a solid contact center with a number of strategic global clients. As Centro CDX, we will replicate our success, but with a bigger focus on technology, digital transformation, artificial intelligence (AI), and everything in between,” says George Atef, Chief Digital Officer at Centro CDX.
Chief Operations Officer for Centro CDX, Noshi Francis also adds, “We have proven our sustainability as a business throughout the past 12 years, as we withstood all kinds of uncertainty including the pandemic, lockdown, working from home, economic and political unrest as well as a highly competitive market. This gave us the stamina to move forward and to expand and extend our services as well as to solidify our presence in the market.”
Centro CDX has attracted the highest caliber of customer support representatives to run its center in El Gouna, supported by the most appealing work environment. The tranquility of El Gouna surroundings, coupled with the comfortable and simple esthetics of the space will positively contribute to making the center a truly unique workspace that offers employees a very different experience as they tackle more globally-minded accounts.
It is worth noting that the company already has sizable contact center facilities in Cairo, Egypt; Manila, Philippines; and Winchester, Virginia in the United States.
Centro CDX has always prided itself on being an employer of choice among youth due to the values that govern the workplace ensuring respect, humility, and excellence.
